Case Study - SR Smith 3D Product Configurator

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Real-time 3D Configurator with 3 Products

6000+ Product Variations

Data Capture & Sales Notifications

Desktop & Mobile

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Who Are S.R. Smith?

Based in the United States, S.R. Smith are major supplier of swimming pool products for customers around the world, with further offices in Europe and Australia.

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The Problem

For one of their main product ranges, Starting Blocks, S.R. Smith found it difficult to explain the wide variety of product configurations available to their distributors and resellers. It was difficult to present options in a way that was clear and easy, as well as being visually engaging. S.R. Smith needed a virtual sales tool to both improve the sales process - leading to more sales, and make orders more accurate - leading to happier customers and less returns.

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The Solution

We worked with S.R. Smith to create a bespoke Product Configurator, enabling their sales teams, distributors, resellers and end-customers themselves, to view and configure products in real-time 3D. The application is available online on desktop and mobile devices. It takes the user through the steps of configurating their product, with easy multiple choice questions. As the user makes their selections, they can view and interact with a 3D model of their product, which updates with every answer. They can even upload their logo, to see how their branding looks printed onto the product.

Once the user has answered all the questions, they can access specific technical drawings and information based on their selections, and download a record of their choices. They can also submit their selection and leave their contact details, which instantly notifies the S.R. Smith sales team. The sales team can see every configuration option that has been selected for that individual customer, as well as general usage data and analytics, highlighting trends and popular options. The 3D Product Configurator is transforming the way S.R. Smith demo their products and process orders.

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