Case Study - Nanosonics Interactive Virtual Product Demo

Who Are Nanosonics?

Nanosonics are an Australian infection prevention company that has successfully developed and commercialised a unique automated disinfection technology, the trophon® device, representing the first major innovation in high level disinfection for ultrasound probes in more than 20 years.

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The Problem

Nanosonics' trophon2 device enables medics to disinfect ultrasound probes on the spot, at the point of care, which speeds up the process and offers streamlines workflow efficiencies. However, it's difficult explain exactly how the trophon2 works and how it helps.

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The Solution

We worked with Nanosonics to create an interactive Virtual Product Demo sales enablement tool. Delivered online as a sales presentation and as a self-service 'Product Tour' for marketing, it simulates an examination from a medic's point of view, in a real-life environment. It highlights exactly when to use the trophon2, how to operate the device, and how it saves time. The user can use the product in exactly the same way they would in the real world, with interactive 3D animations. The application also provides additional product information with an interactive 3D model, and is available in multiple languages for use worldwide.

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