5 Ways Video Game Development Can Transform Digital Sales & Marketing Tools

Game Development for Digital Business Tools

In my free time I can sit for hours playing a game, completely engrossed. Being part of a story, playing, learning, engaging, socialising. Then I sit at work on a Monday morning getting a sales presentation via PowerPoint and am bored out of my mind. It seems mad to me that this amazing tech is out there (at £4bn the UK gaming industry is as big as the music and video markets combined), but is completely underutilised in business. It's why we built a team of gamers and started using the foundations of game design and development for digital business tools. Here are my top 5 ways game development can transform the way sales presentations and marketing collateral is delivered.

1. 3D environments

The best physical spaces in the real world help tell a story and sell a product. Shops, restaurants, car showrooms, offices even. They're designed to immerse customers in a brand, they're part of giving customers an experience to remember. Yet when we sell and present remotely we use 2D PowerPoint presentations and wonder why it's not having the same impact. It doesn't have to be this way! Instead, you can have a 3D virtual environment where you can meet clients, and where customers can walk around and explore. The best thing about the digital world is you create whatever space you like to demo your product or sell your service - real or imagined.

2. Amazing graphics

Video game graphics are amazing. Whether it's photorealistic, stylised or cartoon, the graphics of a 3D environment have the power to instantly 'wow' your audience and grab attention. It reflects well on your product or brand, and makes the rest of the conversation that much easier. Rather than a forgettable presentation, customers will be telling their colleagues and friends about what they've just seen.

3. Interactive gameplay

When you play a game, you're in control. You're not just watching a video or a presentation, sneaking off screenshare to respond to an email when the meeting host isn't looking. By making presentations interactive you can get customers actively participating, not passively watching. Get them to pick up and use your product, or open the door of their choice - the one with information behind it that they're most interested in. With every interaction your customer is learning for themselves, and your key messages are being constantly reinforced without you having to do anything.

5. Multiplayer worlds

I play games with other people. Colleagues, friends and strangers. We can inhabit the same space in a way that's completely seamless, experience the same onscreen visuals and interact with the same world at the same time. The difference between that screensharing on Zoom or Teams couldn't be more stark. Stuttering visuals, clunky controls and dodgy connections due to internet speeds or bandwidth. What if you could sync content and communicate in way that's so smooth you forget what tool you're using, and instead are completely captivated by what you're seeing and doing? Well, you can!

These 5 are just the start, I haven't even got onto socialising and networking!

Mark Worger, MD

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